AI-Assisted Design. Commercially Directed.
Campaign visuals, motion ads, and brand-ready creative systems built with AI and refined through professional art direction.
AI Image Systems
Campaign Layouts
Motion Ads
Correction Workflows
Featured Work
Pure Hydration — Luxury Skincare Campaign
AI-generated product scene refined into a campaign-ready luxury ad.
Includes lighting correction, typography hierarchy, and multi-format social layouts.
Night Collection — Streetwear Campaign
Cinematic fashion concept built for high-impact social delivery.
Designed for vertical and square formats with bold headline systems.
Autumn Edit — Editorial Fashion
Minimal editorial fashion layout focused on clean typography and restraint.
Demonstrates controlled composition and premium brand positioning.
Website Hero — Cinematic Brand Banner
Wide-format hero design created for web conversion and visual authority.
Structured headline hierarchy with refined layout and CTA placement.
Motion Execution
15-second social concept demonstrating hook timing, pacing control, and refined typography integration.
Watch the motion example here:
https://www.youtube.com/shorts/E-utVOGNye4
- Hook within first 0.5 seconds
- Controlled camera easing
- Subtle typography animation
- Exported for 9:16 and square delivery
AI Output → Art Direction → Commercial Asset
Example of transforming raw AI output into campaign-ready creative.
Human-Led AI Production
AI generates.
I direct.
I refine.
I make it commercially viable.
Most AI visuals fail at alignment, lighting realism, brand consistency, and typography hierarchy.
My workflow bridges the gap between raw AI output and campaign-ready design.
1 — Design Judgment
Every asset is corrected for balance, clarity, and brand intent.
2 — Production Discipline
Color control, export standards, responsive adaptation.
3 — Commercial Thinking
Built for conversion, not just aesthetics.
Human-Led AI Production
AI generates quickly.
Design judgment makes it commercially viable.
Design Judgment
Every asset is evaluated for composition, lighting balance, and brand alignment.
AI output is a starting point — not the final deliverable.
Technical Refinement
Typography hierarchy, reflection control, highlight refinement, and export precision ensure assets meet commercial standards.
Commercial Thinking
Work is structured for campaign deployment across social, web, and performance marketing formats.
Available for Remote Roles & Commercial Campaigns
Open to full-time, contract, and project-based work.
AI-assisted creative systems built for real-world deployment.
Remote • GMT-4 • Moncton, NB
Email:richardhconsulting@gmail.com